Health communication and the need for interdisciplinary integration
Abstract
Health communication plays a vital role in the results and outcomes of health-disease processes. Thus, a number of communication strategies have been developed whose aim is the adoption of healthy practices by the population. However, communication and health have developed along parallel paths, and it has not been possible to integrate them efficiently to achieve the results expected. The purpose of the study was to analyze the theoretical and practical aspects of communication in the field of healthcare, as well as show the importance of an interdisciplinary construction as a way to improve communication results. A document review was conducted of theoretical statements and proposals, contrasting it with reflections on how to implement the integration of disciplines. It was found that distancing continues to exist between the disciplines involved, as well as limitations in the communication required between health professionals and users and the community to achieve an impact on health practices. Perspectives on health communication still differ on their paradigmatic views, maintaining a clash between the sciences declared to be social. Agreement between the two disciplines is required to establish communication models that consider social interpretation in this respect, disregarding differences that only tense up and hamper the efforts to achieve integrating communication.
Key words: Communication; health communication; interdisciplinary communication.
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